The word we're learning today is 创意. It can both be a noun and a verb.
chuàngyì
创意
creative
Tā shì yīgè yǒu chuàngyì de rén.
他是一个有创意的人。
He is a creative person.
Chuàngyì shì chǎnpǐn chuàngxīn de yuántóu.
创意是产品创新的源头。
Creativity is the source of product innovation.